EOC W4: BIG

After watching the movie big there seemed to be a lot of notion towards marketing research. One of the notions was when the kids were in a room testing out toys. This is called a focus group, which is when a company tests out a product on their target consumer and finds out whether the product is perfect or it needs to be worked on to fit their target market. Which brings us to our second notion. The longitude research, when Paul (John Heard’s character) was presenting his “transformer” toy, a toy that a building turns into a building, he had to do a lot of research and over a long period of time. This is known as longitude research, having to dig up research and have countless people fill out surveys and for a long period of time. Lastly, in that exact same scene, after Paul was done presenting, Josh Baskin (Tom Hanks Character) didn’t get what was so great about the toy, that no kid was going to want to play with a toy like that (keep in mind Josh is a 12 year old boy stuck in a grown mans body). So instead Josh suggested that what if we mad a robot that turned into a bug or something… and then from there everyone in the meeting started coming up with some ideas, branching off from Joshes idea. This is called brainstorming when someone comes up with an idea and the others or that same person comes up with 10 other ideas from that single idea that they first came up with. In one little movie that was supposed to be about a kid that wanted to be big (taller), ended up being a grown man and having to face the challenges of the real world, it sure was educational from the principles of Marketing.