A Journal investigation finds that one of the fastest-growing businesses on the Internet is the business of spying on consumers.
When on the computer and on the internet do you feel 110 percent secuer? That no one is actually watching you? Well you should be careful in what you do, for an artice in the Wall Street Journal had posted how inside a women's computer was a file that helped gather personal details about her was recently sold. In this file was a code "4c812db292272995e5416a323e79bd37"
BOC W4: Beautiful Stranger TV
Beautifulstranger.tv is a website where you can browse through to see what hot on the street and some times backstage of fashion shows. They travel around to the hottest fashion cities and look for only the most trendiest people straight off the streets. But they just don’t snap a pick and call it a day they actually interview these people and not all about what there wearing either, but about what they're listening to and what their doing to go green, where they eat, shop, hang out and get their goods. Each interview is five minutes long and of course is put on the beautifulstranger.tv website. BeautifulStranger was created by an Editor and Executive Producer whose combined credits over the past 25 years include: Women's Wear Daily, Real Simple, Glamour and W magazines, Showtime Networks, Inc., Nederlander Television and Film among others. The website is fun and full of life from people from around the world in their hottest pieces of clothing talking about themselves and what/who they're wearing. From interviews to street snaps to blog, twitter and Facebook posts to getting to know the creators and the companies employees this website has it all. Taking a look at it and its videos the website has its “raw, edgy and fun, totally unscripted and completely authentic, drives the consumer to shop the looks right off the backs of the best dressed.” Feel to it. Overall this website is a fun and active site to play and browse through. If you ever have the time to check it out you should. It not onliy includes of what the people are wearing but has where you can get the clothes and for what price, or at least similar clothes to what there wearing. A most definite top favorite website of mine now.
EOC W4: BIG
After watching the movie big there seemed to be a lot of notion towards marketing research. One of the notions was when the kids were in a room testing out toys. This is called a focus group, which is when a company tests out a product on their target consumer and finds out whether the product is perfect or it needs to be worked on to fit their target market. Which brings us to our second notion. The longitude research, when Paul (John Heard’s character) was presenting his “transformer” toy, a toy that a building turns into a building, he had to do a lot of research and over a long period of time. This is known as longitude research, having to dig up research and have countless people fill out surveys and for a long period of time. Lastly, in that exact same scene, after Paul was done presenting, Josh Baskin (Tom Hanks Character) didn’t get what was so great about the toy, that no kid was going to want to play with a toy like that (keep in mind Josh is a 12 year old boy stuck in a grown mans body). So instead Josh suggested that what if we mad a robot that turned into a bug or something… and then from there everyone in the meeting started coming up with some ideas, branching off from Joshes idea. This is called brainstorming when someone comes up with an idea and the others or that same person comes up with 10 other ideas from that single idea that they first came up with. In one little movie that was supposed to be about a kid that wanted to be big (taller), ended up being a grown man and having to face the challenges of the real world, it sure was educational from the principles of Marketing. EOC W3: Nine to Five
EOC: W2: Survey and Results
The Decline In Teen Fashion Spending
In 2007 Piper Jaffray conducted a mall research survey in ten cities across the United States which included research form 980 students, asking what they're purchasing behaviors were. Piper Jaffray retail research team published key findings for teens' purchasing behaviors and preferences in the categories of fashion, apparel brands and retailers, beauty and personal care, home furnishings, video games, digital entertainment and restaurants. Piper Jaffray also partnered with the national DECA organization for the sixth time resulting in 3,000 additional completed online surveys. To his findings the fashion spending declined 24 percent from spring of 2007 due to the gradual maturing of the fashion cycle. Research showed that spending habits for young women went down 18 percent where as spending habits for young men went down 9 percent. But for those that did spend, they spent a significant amount on the fashion department.
"The fashion category still represents 42 percent of the total teen budget for the fall 2007 season despite moderation in spending habits," said Jeff Klinefelter, senior retail research analyst at Piper Jaffray. "However, we found that spending expectations remain largely unchanged, as nearly 50 percent of the students plan to spend the same amount of money on apparel this season. We believe the discrepancy between budget dollars and expectations may be due to a decline in contributions from parents."Other key findings include:Teens were surveyed on their favorite places to shop and their spending habits. Hollister took the lead for the sixth consecutive time, followed by West Coast Brands, American Eagle, Abercrombie & Fitch and Forever 21. Aeropostale moved into the top ten retail brands for the first time, due to strong support from young women. Overall spending in the beauty category is down for teens and up for their parents. Eighty-three percent of teens indicated they own at least one video game console and 51 percent own at least two video game consoles. Sixty-two percent of teens plan to own a next generation video game system, which shows an increase of eight percentage points from the spring 2007 survey. When asked about buying habits of MP3 players and online music, 82 percent of the students who own an MP3 player indicated that they also own some form of an iPod, which is up from 79 percent in fall 2006. Purchasing online music is becoming more mainstream as 64 percent of the students surveyed indicated they download music illegally, compared to 72 percent at this time last year. Students completed survey questions on restaurants and spending on food this fall for the second time. approximately 44 percent of the students surveyed believe they have spent more money this year at restaurants than last year. http://www.piperjaffray.com/2col_largeright.aspx?id=716
BOC W2: Quiz 1
What is booty pop and what is the significant?
Booty pop is an online website that sells underwear, named Booty Pop for women that helps lifts and shapes a women's bottom so that she is confident and has the Hollywood back side. Since primarily sexual attraction comes from the buttock women today want that certain aspect to improve their backside.
Who spends more online, men or women? Proportion?
Research showed that 42 percent of men shop for luxury goods, compared with 35 percent of women. The survey stated that men were willing to spend and average of 326 dollars versus 284 dollars for women. It also showed that men were willing to spend 1, 751 for one single item where women would be willing to spend 787 dollars for a single item.
Who spends more time online, men or women?
Women spend more time online than men do. This is because women are online on social networks 30 percent more then men are. This maybe because the fact that women love to conversation and share some new details about themselves to the world. As were men go on to shop, do some research and other “occasionally” check their social networks.
What advantages do marketers have from women online then men?
Marketers have the advantage over women online than men because women spend more time online and even though they don’t spend more online women do have the tendency to have rational motives. Another reason is because women are just simply a lot easier to market for then men are.
Subscribe to:
Posts (Atom)