What is expected from principles of marketing research? What does one get out of learning from such a thing, and how would one utilize it in the future? People may think that they won’t need it in the near future or even at all. But what they don’t realize is that we use this in our every day lives. Weather your selling or buying, Market is everywhere for us. So wouldn’t it be nice to know why and how they market?
The things that are expected from Principles of marketing research are:
• Gather, record, and analyze data related to the marketing of goods and services
This will help you explain the difference between primary and secondary research, and the reasons for primary research. It will also explain essential data and analysis techniques.
• Relate the development of market research techniques to a historical context
This will help you define marketing segments, explain what a SIC is and its codes, list the types/ availability of standard research data and discuss the use of demographic data to create target segments.
• Compare and contrast market research options and apply them to a planned campaign
This will help you create a research plan; that will include research objectives and budgets. Determine if primary research must be conducted; present the results of marketing research in a readable report and ect.
Therefore, the expectations from myself is to work effortless on achieving the above bullets, and get a great understanding of the course, Principles of Marketing Research. So not only will I have the knowledge but to use this in the near future, my every day life and in my future job, as well as to help other understand and utilize it in their ever day life and career.
