Research Opportunity

Sugar Factory, yummy, tasty sweet sugary goods, a huge hit in Las Vegas. So big that they’ve opened three shops, a restaurant and a nightclub. Their biggest success would have to be the Paris hotel’s sugar factory with their vibrant atmosphere and tasty treats. But what make them more successful then the other two shops? Is it because they’re newer, cleaner, friendlier? Is it because they have memorable customers and a nice set up? Whatever the reason is they seem to be doing overly well for themselves. Which is why I like to make a proposal to see why they’re doing so well. What sets them so different (in a good way) and what sets them apart from the other Sugar Factory’s. I recently discussed, with a close friend of mine that her store wasn’t doing so well. She works at the MGM Sugar Factory; the first opened Sugar Factory in Las Vegas. I feel as though the MGM Factory has so much potential, but doesn’t make very much traffic. In fact they make a scale of five to none on traffic. But with a simple survey at the Paris Factory, asking their customer what makes them so successful and what makes the customers like the Paris Factory the most. Not only will I be surveying in the Paris Factory, but online. I think the Internet has a huge influence in today businesses. With everything done online and technology being the new biggest thing, it would be a smart move, so I can get more of a tally on how people fell about the Sugar Factory. I would post the survey on Facebook, Sugar Factory’s Facebook, Tumblr and a link on Twitter. A variety of questions will be asked on the categories of customer service, the variety of products and the Factory’s environment and energy. Each category containing four questions each, rating from one to five, one being the lowest (strongly disagree) and five being the highest (strongly agree), something simple and easy. I don’t want to complicate it nor do I want to bore the people who will be taking the test. I think if I did this, this will help not only the MGM get an insight of why the Paris factory is doing so well and how to improve themselves for more customers, but also help Planet Hollywood get more of an insight, along with Paris, to improve something’s on their Factory too. Having friends at every Factory and even friends at the restaurant and promoters at the nightclub, they are willing to let me do this survey at the Paris Sugar Factory, which is privately owned, for my final and to help them improve in their customer service and in anything else that they need help improving on. I think what they like most of this idea was the fact that they get to hear from their customers, without the customers feeling obligated to lie or feel uncomfortable about the feed back on their experience at the Sugar Factory.